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Mambo Motion Studio:
A brand with a lot of rhythm

Together with the Mambo team, we designed a new identity to conquer the world with animation from Cali, Colombia.

Client:
MAMBO MOTION STUDIO

Year:
2021

Country:
COLOMBIA

Creative direction

PAULO LEDESMA

Art direction

MAR AGUIRRE

Motion graphics and illustrations

Description

Mambo is one of the most outstanding animation studios in the country. These experts in motion graphics and videos that tell stories, asked us to work together to update their identity, developing a profile more focused on an international audience and much fresher, colorful, and powerful.

Focus

We worked on an identity that moved away from the meaning of MAMBO. We used this formula before with great success, but we needed to reform it and give it another chance to the word sound and the chromatics that perhaps came out of it.

A new MAMBO

We designed a logo (based on lettering, say those who know about it) that would allow a more expressive name, with more robust characteristics and making a variation on the initial M, which reflected a little the dynamics that the animation expresses, even if it is static.

The wide characters allow studio animators to generate situations within the letters, which is an attempt to show a restless, agile and funny identity.

Un nuevo MAMBO

The microsystem of identity

We built together with Mambo’s, creative team the identity with graphics and characters that allowed us to navigate the information of the different points of contact of the company. Such as the work team, the types of video, the times, quotes, the website, and even its commercial presentations.

Similarly, we repowered some resources from the old identity and put them into play with the new features (Icons and some additional resources).

Typography: DIDA from the foundry VJ-Type, funny, powerful, and very striking, that matched with the logo features and allowed the animator creator to play with its variations.

We properly manualized and delivered a system easily controllable by the company, also all its communication needs were resolving quickly.

diseño, cali, branding, brands, marca, marcas, emprendimiento, emprender, empresas, comunicación, diseño gráfico, colombia, usa, branders, logotipos, logos, isologos, logo
diseño, cali, branding, brands, marca, marcas, emprendimiento, emprender, empresas, comunicación, diseño gráfico, colombia, usa, branders, logotipos, logos, isologos, logo
diseño, cali, branding, brands, marca, marcas, emprendimiento, emprender, empresas, comunicación, diseño gráfico, colombia, usa, branders, logotipos, logos, isologos, logo
diseño, cali, branding, brands, marca, marcas, emprendimiento, emprender, empresas, comunicación, diseño gráfico, colombia, usa, branders, logotipos, logos, isologos, logo
diseño, cali, branding, brands, marca, marcas, emprendimiento, emprender, empresas, comunicación, diseño gráfico, colombia, usa, branders, logotipos, logos, isologos, logo
diseñadora industrial victoria avendaño

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