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Dis-Fruit Cali

We help you discover what a Chontaduro is :)

Creative direction

PAULO LEDESMA

Art direction

MARÍA SINISTERRA

Photography

MARÍA SINISTERRA

Chontaduro? What do you eat it with?

We honor Cali, on its 468th birthday for being one of the first established cities in the country. The vibrant, strong colors represent those sunsets of infinite winds and exquisite tones.

Objetive

Advertise native and regional fruits, which over years, have become a symbol of identity for all the people who live and visit Cali.

Focus

Add value, with the resources at their disposal, the fruits as everyday elements, which appear in the street, during the city.

diseñadora industrial victoria avendaño

Are you ready to outshine the competition?

I'm Victoria Avendaño, and I'll tell you how we've done it
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