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Products made
with ancestral flavor

Exploring every day in a delicious product
ClientJuan Pablo Pérez
CountryColombia
Year2015
FocusIdentity

Creative direction
and graphic design

PAULO LEDESMA

Photography

JUAN PABLO PÉREZ

The golden fruit

Capulí is a Colombian enterprise focused on developing artisanal jams with fruits native to the Valle del Cauca region. Its main product is the Uchuva, a common and everyday fruit, but little used. Ancestrally, in the Quechua language, it was known as Capulí or golden fruit, from where the naming of the company comes now.

Objetives
  • Reflect in the identifier the artisanal character of the product.
  • Generate an identity system that allows alterations in its content or form for the annexation of new flavors or products.
Focus

Given that the brand had irregular features, but was well defined in the structure, to reinforce to reflect the human imprint, present in each of its products.

Dirección creativa

PAULO LEDESMA

Fotografía

JUAN PABLO PÉREZ

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