Capulí is a Colombian enterprise focused on developing artisanal jams with fruits native to the Valle del Cauca region. Its main product is the Uchuva, a common and everyday fruit, but little used. Ancestrally, in the Quechua language, it was known as Capulí or golden fruit, from where the naming of the company comes now.
Given that the brand had irregular features, but was well defined in the structure, to reinforce to reflect the human imprint, present in each of its products.