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A typographic gesture
to promote corporate values

Strengthening a brand project with typography and color
ClientUnilever
CountryColombia
Year2015
FocusDesign

Creative direction

PAULO LEDESMA

Production

INGENIERÍA CREATIVA

Description

We carried out an internal communication campaign for Unilever to disseminate corporate values among its employees and consolidate the goal of optimizing customer service processes.

Focus

We used typography as a protagonist element, along with several elements that anchored the message without losing the sobriety necessary for such an important goal for the company.

Diseño gráfico

PAULO LEDESMA

Producción

INGENIERÍA CREATIVA

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