Portfolio | Carol: Inspire & Create

Carol: 30 thousand ways
to create and dream

Magic and euphoria are found in a place that generates in each person a mind-boggling satisfaction

Client:
VARIEDADES CAROL

Year:
2019

Country:
COLOMBIA

Creative direction

PAULO LEDESMA

Art direction

ANDRÉS RAMÍREZ CALAMBÁS

Graphic design

CAMILA CASTAÑO
MAR AGUIRRE
CRISTINA CABEZAS

Motion graphics

MAMBO STUDIO

Description

Carol — Inspire & Create — is a company with more than 15 years in the jewelry supplies market. They asked us to validate his naming, reinvent his logo and make a spectacular launch of his own visual identity. From housewives to the big industry, Carol is no longer a warehouse. There are 30 thousand ways to dream and create.

Objetives

Develop a brand identity focused on its products and the relationship with its stakeholders.
Create a new visual identifier that allows differentiating with attributes closer to exclusivity and vanguard.
Facilitate the implementation of visual identity in all media and points of contact. Particularly the physical element, taking advantage of its logistic capacity.

An infinite identity

The values, characteristics of the service, and its heritage of 15 years allowed us to consolidate their branding. It reflects a transition to a more sophisticated way of doing business without disconnect from regular customers.

Given that the logo captures the meaning of products offered by the company – 30 thousand products in stock-. We decided to propose a dynamic identity, which would constantly change one of its characters and support this idea of infinite variety

Inspire and create.
From start to finish

The brand’s heart is built from its customers. It comes from housewives fascinated by jewelry design to the great leading fashion industry that seeks the best supplies for its products.

We also understood that this brand has accompanied from beginning to end the jewelry world. They advise regarding the purchase, design, selection of products, profitability, and training in business skills to designers and merchants to market their product. Hence the idea of “Inspire & Create”.

Icons to talk about

We created a set of icons that allow customers to recognize the main jewelry techniques and, of course, the tools, elements, and other forms of communication for their main point of contact: Your e-Commerce, carolshop.co

Results

+40%

of engagement in their Social networks: This figure passes its internal metrics. Since the implementation of the system, the first three months have attracted more and better customers.

+80%

of productivity in the communications area: Developing campaigns and visual communication pieces are more efficient.

Are you ready to outshine the competition?

I'm Victoria Avendaño, and I'll tell you how we've done it

Let's set up a video call

Carol: 30 thousand ways to create and dream