Office Coffee is a new concept within the Coffee shops market. The concept is born from understanding that growing cities increasingly need a place where employees can have a space outside their workplace to relax. A place where they “loosen their tie”, to finish some pending tasks, meet someone to close business, wait for a delayed flight, or simply enjoy the best coffee and products of very high quality.
Office Coffee was imagined especially for the “emoji generation.” That generation comes challenging and at the same time, transforming the old and boring workplaces. The concept of the project initially planned to start in Buenos Aires, Argentina is to generate a Co-Working space, where the connection to the cell phone, the laptop, and other work elements must be 100% available. At the same time, eating healthily and having a good cup of coffee is part of the behavior we decided to reflect on the brand.
We managed to unify the two strongest concepts presented by the project and complimented them with other elements that strengthened the central idea along with the visual identity system.
