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Sharon Reiss:
Free your wellbeing

A personal brand with the spirit
ClientSharon Reiss
CountryColombia / México
Year2015
ServiceIdentity

Creative direction

PAULO LEDESMA

Graphic design

ÁLVARO VALENCIA

Description

Sharon Reiss is a Consultant and Specialist in spiritual healing. We worked together with her to define the most important aspects of her brand, revitalize her proposal, find a purpose, and a brand statement that would help her position herself in Colombia and Mexico.

Objetives
  • Define the purpose, values, and relevance.
  • Design an identifier that allows you to differentiate yourself from other personalities working in the same field.
  • Develop a branded architecture that allows you to easily incorporate product extensions 
Focus
Sharon had two projects in mind: Her work as a spiritual healer and a line of products that were out of her job. We suggested that they incorporate both life projects into their brand, so they will be focusing their efforts on consolidating and growing services in front of an audience that was notoriously demanding it.
 
Therefore, we projected the development of the logo and its brand architecture, highlighting the benefits of its therapies and the spiritual aspects in the extension, resulting in specific lines of the project that will help its customers locate and understand the usefulness of each product.

The Strategy

The first step we took with Sharon was to define his identity profile. That is, to find with her who she is, what she does, and why it is relevant to her customers. After several fun sessions, we managed to agree that:

“Sharon Reiss is a Consultant and Specialist in healing the soul through various techniques. Its purpose is to offer an opportunity for transformation to a permanent change of consciousness where healing, the desire to live in love, and being happy, lead to a new lifestyle in harmony with the soul, body, and spirit”.

 

Values associated with her brand

We use brand values as concepts to develop her practice as a therapist and in the same way, the creation of her objects and new collections.

Subjective

Healing
Life
Emotional
Spiritually
Consciousness
Change

Goals

Therapist
Balance
Healing
Knowlodge
Health
Meditation

Professionally

Transparency
Transformation
Discretion
Devotion
Commitment
Empathy

What does it look like?

With all of Sharon’s guidance, we looked for different sources of inspiration to help us translate into images how her services can be represented. In this way, we managed to find three aspects that helped us to modulate the logo:

Crystals

Lighting

Mind

Crystal therapy (healing with crystals) is an ancient art, which is generally referred to as healing stones. It is an alternative medicine technique and those who practice it believe that crystals and stones can cure and release diseases. The healing treatment with stones and crystals is carried out to balance energies, promote change, and manifest something ethereal on the material plane.

Result

The color

Symbols and textures

Sharon Reiss, has a line of products that accompany her services and are distributed in five categories, according to the elements that represent the emotional awareness of each person.

Dirección creativa

PAULO LEDESMA

Diseño gráfico

ÁLVARO VALENCIA

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