Jamundí is a town and municipality in the Valle del Cauca Department in Colombia. We oversaw designing the brand for the promotion of tourism at the regional level of Jamundí city, their representative drink is “El Cholado” which turned out to be the conceptual axis that would bring together the values associated with the project.
Develop the Jamundí city brand as an attraction, with environmental tourism products for a wide diversity of local and national tourists.
Articulate the resources of the brand to strengthen the municipality as a tourist destination at a regional and national level, through attractions and products based on the landscape, water, gastronomic, and sports values of its territory.
The design solution starts from the need to link the concepts associated with the strategy of the tourism dissemination project.
The “Cholado” is a delicious drink based on ice, fruits, and natural honey. It is the icon that identifies the city. This local beverage determined the conceptual axis that would bring together the values associated with the concept.
