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our purpose:

To steal fire from the gods

… & give it to those who believe in people, care for our common home, and thrive without screwing others.

Sure, our brands look great. But that’s just the surface.

We build brands that burn. That carry fire within. Brands that speak with clarity, coherence, and consistency. Brands that ignite decisions, align teams, and break into new markets.

We were born in Colombia and operate across Latin America and the U.S. Since 2015, we’ve worked with B2B companies that get it—business services, BPO, tech, construction, finance, and the solidarity economy. Teams who know that a weak brand is a crack in the business.

Our method connects design, strategy, and business with a brutally simple logic: if it doesn’t create shared value, it doesn’t work. We do it with discipline, intelligence, and purpose.

How do we measure ourselves?

We don’t just deliver—we stand for something.

Since 2021, we’ve operated as a BIC (Benefit and Collective Interest Corporation), because profitability, impact, and ethics don’t just go well together—they must.

We believe in brands that transform businesses—not with smoke and empty promises, but with structure, soul, and direction.

Read our annual report

Create:

Brands with power, value with purpose, and jobs with dignity.

Connect:

Our clients to stronger value chains.

Embrace:

Our common home—and the principles of diversity, equity, and inclusion.
How do we measure ourselves?

We don’t just deliver—we stand for something.

Since 2021, we’ve operated as a BIC (Benefit and Collective Interest Corporation), because profitability, impact, and ethics don’t just go well together—they must.

We believe in brands that transform businesses—not with smoke and empty promises, but with structure, soul, and direction.

Read our annual report

Create:

Brands with power, value with purpose, and jobs with dignity.

Connect:

Our clients to stronger value chains.

Embrace:

Our common home—and the principles of diversity, equity, and inclusion.
How we deliver the fire:

Branding
built to fit

Brand building isn’t guesswork—it’s strategic precision. Our scalable branding process adapts to your company’s growth stage and market maturity. No wasted time. No unnecessary steps. Just branding that creates value, builds trust, and drives business forward.

Small business

LogoE

Micro-branding plan designed specifically for small businesses looking to grow, strengthen, and elevate their brand in the market.

Learn more →

Corporate

Branding C3

Is a bold and specialized brand strategy and identity program, built for companies that face complexity head-on.

Learn more →

Brand communication 

SgD

Specialized Graphic Design: Annual reports with a strategic focus—visually powerful and aligned with your brand and reputation goals.

Conoce más →
Services:

Brand strategy: Brand purpose and strategy definition — Value proposition definition — Brand architecture and portfolio strategy — Brand identity: Brand design and redesign — Visual identity — Verbal identity, narrative, and brand DNA — Naming — Brand books — Narrative & Communication: Commercial and executive storytelling — Messaging and brand narrative.

Our results?

Even Prometheus would approve

We’ve been stealing and sharing fire since 2015—building a branding portfolio for clients across sectors, company sizes, and geographies, with a presence in Argentina, Brazil, Panama, Mexico, Costa Rica, Chile, Guatemala, the United States, Canada, Australia, and Spain.

Because great brands don’t belong to one place—they belong to those bold enough to build them.

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Got Questions?

We Don’t Dodge Them.

We believe in straight answers, real clarity, and no fine print. Here’s everything you need to know before building your brand with us.

Book a call

How much time and budget should we plan for?

It depends on the scope, but most branding processes take between 8 and 14 weeks.
We don’t sell hours—we build value. Our proposals are tailored to your stage of growth, your goals, and your reality. No guesswork, no inflated quotes. Just structure, impact, and clarity.

How much does it cost to work with you?

We don’t do off-the-shelf pricing. Every brand is different—and so is every company’s moment of growth. That’s why we design tailor-made branding programs that adapt to your business stage, goals, and reality.

No hidden fees. No generic packages. Just what you need, when you need it.

Our rates are competitive—without cutting corners or playing the “low-price” game. We don’t compete with U.S. agencies on price; we compete on value, clarity, and impact.

Our method, Branding C3®, ensures coherence, consistency, and strategic alignment—without wasting time or budget.

What kind of companies do you work with?

Mid-sized B2B companies with 7+ years in the market—looking to grow with purpose, enter new markets, or align their communication.

If your brand isn’t saying what you really are, that’s where we start.

How long does a full branding process take?

It depends on the scope, but on average, 8 to 14 weeks. We don’t rush what needs rigor—but we do optimize so time isn’t your enemy.

Are you a real company—or will you disappear after the project?

We’re a real business, not a freelancer with a logo.

We’ve been building brands full-time since 2015, with a dedicated team, legal presence, and long-term partnerships across Latin America and the U.S. We’re not here to ghost you or vanish after delivery. And unlike big ad agencies, we won’t treat you like a side project.

We show up, we respond, and we stay until the job is done—and beyond.

What kind of expertise does Velové bring to the table?

We do one thing—and we do it well: branding. We’re not a creative studio, we’re not a digital agency. Since 2015, we’ve been fully dedicated to building brand systems with strategy, narrative, and identity at the core. This is not a side service. Branding is the business.

Do you work with companies outside Colombia?

Yes. We currently serve companies across Central America, the Caribbean, and the U.S.
We understand cultural contexts, positioning challenges in new markets, and we adapt the brand to compete seriously.

What do I need before we start?

A desire to grow with a brand that matches your business.

We handle the rest: diagnosis, strategy, narrative, and design. You don’t need everything figured out—just the willingness to get it in order.

Can you work in English or other languages?

Yes. Our team has experience with global brands and we deliver in English, Spanish, or bilingual formats. Clarity is part of the business.

Got Questions?

We Don’t Dodge Them.

We believe in straight answers, real clarity, and no fine print. Here’s everything you need to know before building your brand with us.

How much time and budget should we plan for?

It depends on the scope, but most branding processes take between 8 and 14 weeks.
We don’t sell hours—we build value. Our proposals are tailored to your stage of growth, your goals, and your reality. No guesswork, no inflated quotes. Just structure, impact, and clarity.

How much does it cost to work with you?

We don’t do off-the-shelf pricing. Every brand is different—and so is every company’s moment of growth. That’s why we design tailor-made branding programs that adapt to your business stage, goals, and reality.

No hidden fees. No generic packages. Just what you need, when you need it.

Our rates are competitive—without cutting corners or playing the “low-price” game. We don’t compete with U.S. agencies on price; we compete on value, clarity, and impact.

Our method, Branding C3®, ensures coherence, consistency, and strategic alignment—without wasting time or budget.

What kind of companies do you work with?

Mid-sized B2B companies with 7+ years in the market—looking to grow with purpose, enter new markets, or align their communication.

If your brand isn’t saying what you really are, that’s where we start.

How long does a full branding process take?

It depends on the scope, but on average, 8 to 14 weeks. We don’t rush what needs rigor—but we do optimize so time isn’t your enemy.

Are you a real company—or will you disappear after the project?

We’re a real business, not a freelancer with a logo.

We’ve been building brands full-time since 2015, with a dedicated team, legal presence, and long-term partnerships across Latin America and the U.S. We’re not here to ghost you or vanish after delivery. And unlike big ad agencies, we won’t treat you like a side project.

We show up, we respond, and we stay until the job is done—and beyond.

What kind of expertise does Velové bring to the table?

We do one thing—and we do it well: branding. We’re not a creative studio, we’re not a digital agency. Since 2015, we’ve been fully dedicated to building brand systems with strategy, narrative, and identity at the core. This is not a side service. Branding is the business.

Do you work with companies outside Colombia?

Yes. We currently serve companies across Central America, the Caribbean, and the U.S.
We understand cultural contexts, positioning challenges in new markets, and we adapt the brand to compete seriously.

What do I need before we start?

A desire to grow with a brand that matches your business.

We handle the rest: diagnosis, strategy, narrative, and design. You don’t need everything figured out—just the willingness to get it in order.

Can you work in English or other languages?

Yes. Our team has experience with global brands and we deliver in English, Spanish, or bilingual formats. Clarity is part of the business.

we are sustainable

members of:

Real Companies. Real Brands. Real Impact.

Meet the B2B companies that trusted us to lead their brand transformation—across tech, finance, construction, and more.
logotipo fundacion wwb colombia
logo ladrillera san benito cali
logotipo panaderia kuty
logotipo aseoya

WE ARE BRANDIDS

Not a freelancer. Not a ghost. Just branding done right.

Paulo Ledesma

CEO & Creative Director

Strategic brand specialist with 17 years of experience building identity systems and brand platforms for growing companies. Graduated from the University of Buenos Aires in Brand and Identity Management, with certifications in Customer Experience (ICESI) and Corporate Governance for Entrepreneurs (CESA).

Victoria Avendaño

Co-Founder & Management Administrator

Industrial Designer with a specialization in Strategic Project Management. I lead the agency’s administrative operations, ensuring structure, continuity, and delivery with purpose—so the fire behind every brand reaches the right hands.

Mar Aguirre

Art Director

Graphic Designer from Universidad del Valle. Obsessed with detail and precision. As a guardian of the fire, I make sure every project keeps its flame alive and the brand’s essence intact.

Juan Esteban Másmela

Graphic Designer

Graphic Designer from Bellas Artes. A lover of letters and music, exploring new perspectives to transform brands through typography, creativity, and a unique design vision.

Martín Velásquez

Graphic Designer

Graphic Designer from Bellas Artes in Cali. New technologies have led me to discover ways to optimize operational processes—so creativity always comes first. More creative thinking, fewer repetitive tasks.

Daniela Cerón

Junior Graphic Designer

Graphic Designer from Universidad del Valle, passionate about branding, illustration, and animation. For me, design is a way to communicate with purpose—connecting with people in a more thoughtful, human, and emotionally resonant way.

Built for growth. Designed with purpose. Aligned to the core.
Let's talk!